DOMINICAN REPUBLIC – AUG. 8, 2013 – The Dominican Republic Ministry of Tourism (MITUR) today announced a new sponsorship with the New York Yankees for the 2013 season, signing on as “an official travel destination” of the organization.
Dominican Republic Ministry of Tourism’s latest partnership reflects rich cultural heritage
As part of the sponsorship, the featured deal elements are in-stadium signage, a print advertisement in both Yankees Magazine and Yankees Magazine en Español, and hospitality.
“For more than 100 years, baseball has been at the epicenter of cultural life in Dominican Republic,” said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism. “We are thrilled for this partnership as, like the New York Yankees, we believe in fostering and supporting the talent and passion Dominicans have for the sport of baseball.”
“We are extremely pleased about our relationship with the Ministry of Tourism of the Dominican Republic, and I am certain that a presence at Yankee Stadium will assist the ministry in generating brand awareness for its travel business,” said Michael J. Tusiani, New York Yankees Senior Vice President Corporate Sales and Sponsorships.
“The New York Yankees love and admire the great nation of the Dominican Republic. It is a country full of passionate baseball fans, and we are proud to be a member of their community via our baseball facility in Boca Chica. We are constantly working on growing our relationship with this important segment of our fan base – not only in the Dominican Republic, but also in New York – and this new partnership clearly conveys that,” said Felix M. Lopez, Jr., New York Yankees Executive Vice President/Chief International Officer.
The Dominican Republic offers a rich experience for sports lovers and more. To learn more about the country’s baseball history or for more information, visit www.GoDominicanRepublic.com.
Dominican Republic Influence on Baseball:
Scouts consistently watch closely to find the next star from the Dominican Republic, with all 30 Major League Baseball clubs running their own academies on the island, attesting to the talent. Many Dominican-born players rank among the best in the world. For MLB Opening Day 2012, 95 of the 856 players on 25-man rosters and inactive lists, 11.1 percent, were born in Dominican Republic, marking the highest total of any country outside the United States.
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About Dominican Republic
Dominican Republic’s first tourist was Christopher Columbus in 1492. Rich in history, Dominican Republic has developed into a diverse destination offering both Dominican and European flavors to approximately five million global visitors in 2012. Named #1 Golf Destination in Caribbean and Latin America by the International Association of Golf Tour Operators, Dominican Republic boasts 28 designer golf courses, upscale resorts, pristine nature and sophisticated cities and quaint villages filled with warm Dominican people. Dominican Republic features the best beaches, fascinating history and culture, and is a chosen escape for celebrities, couples and families alike.
For more information, contact:
BVK Public Relations for DR Ministry of Tourism
Annie Holschuh: (414)247-2410 or aholscuh@bvk.com
